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  • Reaching the Millennials by the Numbers

    Marketing to Millennials is a subject of discussion in circles today. Also known as the “Y Generation”these potential customers were born in the time period between the late 1980’s to early 2000’s and currently make up approximately 25% of the population. They also account for about 21% of consumer discretional spending Figuring out how to increase this market share calls for leveraging demographic information.

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